Digital Customer Data Platform
Deliver real-time, personalized experiences across digital channels
Build the best first party customer profile across digital channels and devices to drive customer engagement and activation.
Allegro implements the Celebrus customer data management platforms in 1/4 of the time required for comparative solutions. The inherent design advantages of the Celebrus platform, together with our team’s expertise, combine to get you up and running faster, with a minimum of business disruption.
Our team has broad experience with all aspects of multi-channel digital analytics including data management, system integration, data visualization, and reporting. We help you get the most from Celebrus products to ensure your success.
Allegro adapts implementation, training and support to your particular needs. We’ll work with you to define success, obtain stakeholder buy-in, and establish milestones and metrics. Then we’ll create and execute a customized plan that meets your needs.
The Customer Data Platform (CDP) is a new component of the modern martech stack. A CDP builds comprehensive customer profiles and makes them available in real-time for activation by other technologies in order to create deep insight and orchestrate omnichannel engagement.
Celebrus’ multi-patented technology has been capturing, transforming and delivering customer data for clients globally since 1999. Our ethos has always been understanding customers as individuals by capturing complete customer-level, not aggregated, data from across channels, devices and sessions. This first party data, which includes both behaviours exhibited e.g. products searched for and experiences e.g. star ratings visible, is captured whether a customer is a known individual or not. Celebrus transforms and enriches that data to create comprehensive customer profiles at scale, then delivers those profiles in real-time for activation. Tight integrations with leading customer insight technologies and engagement systems accelerate time to value and enable clients to maximise ROI on both Celebrus and their incumbent technologies.
There are eight key reasons that clients choose to work with Celebrus:
Captures first party data about experiences as well as behaviours to understand context
Ingests data from other providers to deepen insight without the need to rip and replace
Captures the data in real-time to power real-time personalisation
Is tagging-free and never needs changing to slash effort and collection costs
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